Case study — 01 / 06
PostPro AI
The brief
LinkedIn rewards consistent, well-written posts — but most people don't have the time or the voice for it. PostPro AI needed to sound like the person using it, not like a template generator, and needed the landing page itself to prove that in the first ten seconds.
The approach
Kept the interactive hero rather than swapping it for a static image — an animated voice-match score does more convincing than a screenshot ever could. Everything behind it is deliberately plain: one accent colour, one typeface pairing, and a pricing page that answers the only two questions people actually have.
The output — same person, same topic, written in their own voice.
“The product had to sound like you before it could sell itself. Everything else was in service of that.”