Case study — 05 / 06
Sri Vastrika
RoleBrand, storefront, SEO
StackShopify · Custom theme
StatusLive storefront
CategoryClient — e-commerce
The brief
A growing nighties and sarees label with real products and no storefront to match them. The brand needed to look premium in a category where most competitors look like a catalogue dump.
The approach
Logo first, then a Shopify theme built around large product photography and maroon-and-gold rather than the site's usual orange — the client's own colours, deliberately. Collection structure and metadata written for search from day one.
“Premium isn't a colour palette. It's how much space you're willing to give the product.”